If you’re a small business owner or have a side hustle, you may be wondering whether or not you need a website. After all, you’re already on social media, and you’re getting some customers or clients through word of mouth. So why bother with a website?
Well, there are several reasons why having a website can be a game-changer for your business or side hustle. Here are just 5:
1. A Website Helps You Establish Credibility
When people are looking for products or services, they often start by searching online. If you don’t have a website, you may not even show up in search results. Even if you do show up, people may be hesitant to do business with you if they can’t find any information about you online.
Having a website can help establish your credibility and make it easier for potential customers or clients to learn more about you and what you have to offer.
2. A Website Helps You Reach a Larger Audience
Social media is great for connecting with your existing audience, but it has its limitations. Not everyone uses the same social media platforms, and even if they do, they may not see your posts or updates.
Having a website means that you have a place online where people can find you, regardless of which social media platforms they use. Plus, with the right search engine optimization (SEO) tactics, your website can show up in search results for people who are actively looking for what you offer.
3. A Website Helps You Control Your Branding
On social media, your branding is limited to the profile picture, cover photo, and a short bio. With a website, you have complete control over your branding, from the colours and fonts to the images and messaging.
You can also use your website to showcase your portfolio, share testimonials from happy customers or clients, and highlight your unique selling proposition (USP).
4. A Website Helps You Sell Products or Services
If you have products or services to sell, a website is essential. You can use your website to showcase your products or services, provide pricing information, and even allow customers or clients to make purchases or bookings online.
You can also use your website to collect leads and build an email list, which can be a powerful marketing tool for small businesses and side hustles.
5. A Website Helps You Stay Competitive
Finally, having a website is simply a must-have in today’s digital age. Your competitors are likely already online, and if you’re not, you’re missing out on potential customers or clients.
Having a website shows that you’re serious about your business or side hustle and that you’re willing to invest in its success.
In conclusion, if you’re running a small business or side hustle, a website is no longer optional—it’s essential. It can help you establish credibility, reach a larger audience, control your branding, sell products or services, and stay competitive.
So if you don’t have a website yet, it’s time to get started. You don’t need to spend a fortune to get a professional-looking website up and running.
With @grafics, it’s easier than ever to create a website that represents your brand and helps you grow your business or side hustle.